Shoghi Effendi wishes me to drop you these few lines to draw your attention to a general principle he has laid down for all the Baha’i periodicals, namely that they should be very careful in selecting the advertisements they accept to publish. It should be highly dignified, such as books for example, otherwise it would detract from the dignity of the periodical itself. This may cause certain difficulty in financially establishing the paper, but we should face the sacrifice and not endanger the prestige of our publications. He wishes you to take note of this general recommendation in accepting advertisements for the Baha’i Weekly.