Beloved Bahá’í Brother,

I am directed by the Guardian to acknowledge the receipt of 114 your welcome communications of the 19th January and the enclosed latest number of the “Bahá’í Journal” issued by the British N.S.A., and to transmit to you, and through you to your distinguished collaborators in that body, his admiration and gratitude for the quick action you have been prompted to take in connection with the formation of a Publishing Company under the direction of your National Assembly.

The plan you have conceived is certainly bold, knowing how limited are the number and resources of the believers in England. But it nevertheless offers great possibilities of development and success, provided your Assembly gives it full moral and financial support, and succeeds in stimulating the interest and obtaining the assistance of the believers outside Great Britain for its immediate and effective prosecution.

In this connection, he wishes you to assure the N.S.A. of his whole-hearted and full approval of their suggestion to solicit subscriptions from the Bahá’ís of those countries who normally order literature from them. He feels it, indeed, to be the duty of every believer who has the means, and has also the interest of the Cause at heart, to assist in any capacity, and to any extent he can, in carrying out the British N.S.A.’s project. Nothing can demonstrate more effectively the spirit of solidarity and self-sacrifice which should animate the friends than their response to this call. Aside from the fact that London is the heart of the British Empire, and as such commands an importance which few other centres in the world can equal and should consequently be raised to the status of one of the leading outposts of the Faith, it should be stated that now that the Administrative Order has at last been firmly established and is being increasingly consolidated in that centre, it is the supreme obligation of all the believers, both in Great Britain and other European countries, to assist by every means in hastening this internal development and growth. And it is quite evident that the formation of a Publishing Company along the lines suggested by the British N.S.A. is the greatest asset to such a development and expansion of the Cause in London and throughout England as a whole.

It is the Guardian’s hope that the response which the friends will make to this project will be such as to mark the inauguration of a new era of expansion of the Cause throughout the British Isles, and the rest of the far-flung British Empire. He would 115 appeal to every believer to carefully ponder upon the responsibilities which he is called upon to shoulder in order to meet this supreme and vital obligation.